Case
Study

Energetic, intense and mesmerizing! This white bear with realistic movement has a disturbingly cute appeal, and his name is Betakkuma.

An original character from its own studio, with over 3.5 million friends on LINE. Sticker download numbers exceeded 750 million, showing that it’s popular not only in Japan but also in Southeast Asia. The video “Let’s dance with Betakkuma” shared on Facebook got over 10 million views, and exploded in User Generated Content. There are also many cases of corporate tie-ups in Japan and overseas with beverages, food products, automobile manifacturers and government agencies.

Cute and fun! A surreal little bunny called “Usagyuun”.

Usagyuun is an original character born from it’s own studio, that became very popular across Asia, drawing attention in Thailnd, Taiwan and Japan.
The total sticker download numbers surpassed 650 million. It got many partnership deals with Uniqlo and other companies in Japan. In 2021 an IP project mixing music and characters called “cinnamons × evening cinema “summertime” × Usagyuun” was launched worldwide.

Lovely MongMong was created by Korean Creator Rotary and produced in China. With over 200,000 followers on Weibo, and market scale exceeding 1 billion yen.

Stuffed animals and apparel products for teens are under development, while products are sold all over China, as well as products for major miscellaneous items chain stores such as Miniso, M&G Stationery, and others. And even more is coming up soon.